You have to admit that Paris Hilton is a smart business woman. To hype her new reality show ‘Paris Hilton’s My New BFF’ she chose to release her new single ‘My BFF’ on the same day as her show premiered on MTV. My BFF is a techno inspired number which she co-wrote with her boyfriend Benji Madden from Good Charlotte. This is the first single off her second album which is due out later this year. It will also become the shows theme song. When I listen to it, I find myself craving pink colored cotton candy. I have no idea what that’s supposed to mean.

In case you haven’t heard it yet, here you go.