Interview with Liddup from ABC’s Shark Tank

One of my favorite shows on TV is ABC’s Shark Tank. As an entrepreneur myself, I’m always fascinated with the products that people have created and the reaction of the Sharks to those people’s product and business.

I recently had a chance to do the following interview with Taylor Gwiazdon from Liddup who was on the April 5th episode of Shark Tank. He provides some really great insights into the show and their experience on the show. Plus, we find out what’s happening with Liddup since the show. Enjoy!

What’s Liddup?

We have taken the common ice chest/cooler and incorporated interior lighting, just like your refrigerator: you open the lid and the lights come on.  The cooler industry has been stagnant for years and being able to find what you are looking for just makes sense to us.  The LEDs inside the LiddUp Cooler give you ample lighting to find your favorite item.

Tell us about your experience getting on Shark Tank.

Our experience on Shark Tank was incredible.  It was definitely one of the most exciting moments for LiddUp.  The national exposure was great for our product, millions of people saw the cooler on the show and we enjoyed every minute of the taping.  It allowed us to finally showcase our product to the public.  I don’t think being from Las Vegas had any sort of impact on our approval.

How many times did you have to pitch to be on the show?  How much do the producers work with you on your pitch?

We practiced our pitch and rebuttal questions for months making sure we were on point with every detail of our company and could properly handle any question while on set.  At the time of taping we were a pre-revenue start-up company so we had to appropriately justify the valuation of our company.  We wrote our pitch and the producers were helpful in structuring it.

We had a slightly more fortunate approval process than most.  We were introduced to one of the producers of the show who loved our product and thought we would be a great fit for Shark Tank.  We went through the application process, paper work and audition video, and he was able to drop it right on one of the executive producer’s desk to see if they would like.  They loved us!

What was it like being on Shark Tank?  Is it as stressful as it looks?

Being on the show was a surreal moment.  It was intense standing in front of five prominent venture capitalists and pitching our product for the first time.  The great thing about the show is that it’s all business and the dialogue is non-scripted.  What you see is what you get.  The experience overall was exciting and intense, a moment we will never forget.  It was definitely stressful but we were so well prepared that they really couldn’t knock us back with an out of left field question.

What were you thinking when Robert dropped out on you?

We were a little surprised because he was upset that we wanted to discuss it.  I understand his point but he also needs to understand our decision to think it through.  He may have been making an investment in us but we would be making an equal investment in him as well, trusting his connections and work ethic to help LiddUp get off the ground.  We felt we had the right to chat about it for a second but he wanted none of that.  It’s all good though, he is a successful businessman for a reason.  It was cool having him interested in LiddUp!

What’s been happening with Liddup since Shark Tank?

We explored licensing the technology to major cooler manufacturers.  The feedback we have received is that they do not have the manufacturing capacity to start a new product line on a novel idea.   Most have asked us to manufacture the cooler and then we can discuss licensing.  This is our current mission and we are ready to pull the trigger on buying our first cooler molds as soon as our Kickstarter Campaign completes on June 3.

Any suggestions for entrepreneurs looking to go on Shark Tank?

Make sure you know your business inside and out.  Know your sales, revenues, profits, valuation, etc.  This will make sure you look prepared and know your facts so when people ask your business related questions you can answer properly.  Also, know your direction – where you want to go, what your vision is, what is the growth potential.  Make sure your responses are accurate and realistic.  You have to keep in mind that the person in front of you may not be as passionate as you are about your product or business.

If you’re interested in Liddup’s product, you can go and pre-order their lighted cooler on kickstarter.

May 8, 2013 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

Shark Tank Season 2 Back on ABC

I just saw the news that one of my favorite TV shows, Shark Tank is returning for a second season on ABC.

The In the Shark Tank blog says that it will be an 8 episode run with all of the sharks from season 1 returning. This is great news since I loved the personalities of all the sharks.

The bigs new though, is that there will be 2 new sharks:
Comedian – Jeff Foxworthy
Dallas Mavericks Owner (and billionaire entrepreneur) – Mark Cuban

I love both of those characters. Although, I think Jeff Foxworthy feels a little bit odd on the show. I guess he has too much money and needs to find some way to spend it.

Mark Cuban on the other hand is a big time investor. I’m a huge fan of Mark Cuban. He’s a bit abrasive at times, but he’s got a fantastic business mind and is never short on opinions. I expect some huge battles between him and the other sharks. That will be a lot of fun to watch!!

Shark Tank is definite must see TV for me! I’m so glad it’s coming back with the Shark Tank premiere scheduled for March 25th.

January 21, 2011 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

Winter 2010 Season Premiere Dates

As I’ve done a number of times in the past I’m here to list the dates for the season premieres of your favorite shows on most of the major networks (ABC, CBS, NBC, FOX, CW, etc). I can’t guarantee that this list is perfect, but it should give you a pretty good idea of when your favorite TV shows will be premiere in Winter 2010.


Sunday, Jan. 3
Giuliana & Bill (E!), 9 p.m.

Monday, Jan. 4
The Bachelor: On the Wings of Love (ABC), 8 p.m.
Make It or Break It returns (ABC Family), 9 p.m.
The Secret Life of the American Teenager returns (ABC Family), 8 p.m.

Tuesday, Jan. 5
The Biggest Loser
(NBC), 8 p.m.
The Good Wife returns (CBS), 10 p.m.
NCIS returns (CBS), 8 p.m.
NCIS: Los Angeles returns (CBS), 9 p.m.

Wednesday, Jan. 6
Friday Night Lights returns (DirecTV 101), 9 p.m.
Nip/Tuck (FX), 10 p.m.

Friday, Jan. 8
Ghost Whisperer returns (CBS), 8 p.m.
Medium returns (CBS), 9 p.m.
Numb3rs returns (CBS), 10 p.m.
Shark Tank returns (ABC), 9 p.m.

Saturday, Jan. 9
Legend of the Seeker returns (syndication)

Sunday, Jan. 10
Big Love (HBO), 10 p.m.
Chuck (NBC), 9 p.m.

Monday, Jan. 11
Accidentally on Purpose
returns (CBS), 8:30 p.m.
The Big Bang Theory returns (CBS), 9:30 p.m.
CSI: Miami returns (CBS), 10 p.m.
Heroes returns (NBC), 9 p.m.
How I Met Your Mother
returns (CBS), 8 p.m.
Two and a Half Men
returns (CBS), 9 p.m.

Tuesday, Jan. 12
American Idol (Fox), 8 p.m.
(TNT), 10 p.m.

Wednesday, Jan. 13
Criminal Minds returns (CBS), 9 p.m.
CSI: NY returns (CBS), 10 p.m.
Gary Unmarried returns (CBS), 8:30 p.m.
Leverage returns (TNT), 10 p.m.
The New Adventures of Old Christine returns (CBS), 8 p.m.

Thursday, Jan. 14
Archer (FX), 10 p.m.
Bones returns (Fox), 8 p.m.
CSI returns (CBS), 9 p.m.
Fringe returns (Fox), 9 p.m. (for four weeks, then off until April)
Grey’s Anatomy
returns (ABC), 9 p.m.
The Mentalist
returns (CBS), 10 p.m.
Parks and Recreation
returns (NBC), 8:30 p.m.
Private Practice
returns (ABC), 10 p.m.
Project Runway (Lifetime), 10 p.m.
The Vampire Diaries returns (CW), 8 p.m.

Sunday, Jan. 17
24 (Fox), 9 p.m.
Human Target (Fox), 8 p.m.

Monday, Jan. 18
Life UneXpected (CW), 9 p.m.
One Tree Hill returns (CW), 8 p.m.

Tuesday, Jan. 19
White Collar returns (USA), 10 p.m.

Thursday, Jan. 21
Burn Notice
returns (USA), 10 p.m.
Supernatural returns (CW), 9 p.m.

Friday, Jan. 22
Caprica (Syfy), 9 p.m.
Smallville returns (CW), 8 p.m.
Spartacus (Starz), 10 p.m.

Monday, Jan. 25
(FX), 10 p.m.
Greek returns (ABC Family), 10 p.m.
La La Land
(Showtime), 11 p.m.
Secret Diary of a Call Girl
(Showtime), 10 p.m.

Wednesday, Jan. 27
returns (USA), 10 p.m.

Sunday, Jan. 31
American Dad returns (Fox), 9:30 p.m.
The Cleveland Show returns (Fox), 8:30 p.m.
Family Guy returns (Fox), 9 p.m.
The Simpsons returns (Fox), 8 p.m.


Tuesday, Feb. 2
Lost (ABC), 9 p.m.

Thursday, Feb. 4
The Office returns (NBC), 9 p.m.

Sunday, Feb. 7
Undercover Boss (CBS), 10 p.m.

Thursday, Feb. 11
Past Life (Fox), 8 p.m.
Survivor: Heroes vs. Villains (CBS), 8 p.m.

Sunday, Feb. 14
The Amazing Race (CBS), 8 p.m.

Friday, Feb. 19
Real Time with Bill Maher (HBO), 9 p.m.


Monday, March 1
Parenthood (NBC), 9 p.m.

Wednesday, March 4
FlashForward returns (ABC), 8 p.m.

Monday, March 8
Gossip Girl returns (CW), 9 p.m.

Sunday, March 14
Celebrity Apprentice (NBC), 9 p.m.
The Marriage Ref (NBC), 8 p.m.
The Pacific (HBO), 8 p.m.
Sons of Tucson (Fox), 8:30 p.m.

Monday, March 22
Nurse Jackie (Showtime), 10 p.m.
United States of Tara (Showtime), 10:30 p.m.

Tuesday, March 30
V returns (ABC), 9 p.m.


Thursday, April 1
Fringe returns (Fox), 9 p.m.

Sunday, April 11
The Tudors (Showtime), 9 p.m.

Tuesday, April 13
Glee returns (Fox), 9 p.m.

So, which of the premiere’s are you most looking forward to see? My list includes, The Bachelor, Shark Tank, Grey’s Anatomy, Private Practice (kind of), Survivor: Heroes vs. Villains, The Amazing Race (my favorite), and Celebrity Apprentice. I’m also confused since I don’t see Dancing with the Stars on my list above. I know season 10 of DWTS is happening sometime too. Maybe they haven’t announced a date yet.

Please let me know of other shows that are missing and I’ll update them. Thanks!

January 4, 2010 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

In the Shark Tank Premiere

I must admit that this show is right up my alley. I’ve always had a fascination with entrepreneurship and I admit that my RSS feed reader is full of venture capitalists, angel investors and entrepreneurs. I think I have that entrepreneur itch that will never end. So, you can imagine how excited I was to see “In The Shark Tank” premiere on ABC.

Seriously, I don’t think those guys were acting too much for the camera. It was how they really feel. The 2 tech guys were the most entertaining and it makes sense why since they understand the realities of the tech industry. It’s just like they described it to the entrepreneurs who were pitching.

I wish that they actually provided more counsel and advice to the entrepreneurs, but they have to keep the show interesting for everyone that’s watching. So, I guess it makes sense the way they cut it.

The only thing I didn’t like about In The Shark Tank was that the hour went by so quick. I’ll be very interested to watch this show each week.

August 9, 2009 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.