THE BOARDWALK ENTERTAINMENT GROUP, SONY MUSIC’S RCA/JIVE LABEL GROUP AND BMI LAUNCH NATIONWIDE CASTING SEARCH FOR KIDS TO BE MENTORED BY TOP MUSIC TALENT IN GROUNDBREAKING NEW MUSIC-BASED REALITY SERIES, ‘MAJORS AND MINORS,’ PREMIERING ON THE HUB NETWORK THIS FALL
Popular Music Artists Leona Lewis, Jordin Sparks, Sean Kingston, Ryan Tedder
Join Roster of Stars In Search to Find America’s Next Young Superstar
Opportunity for One Young Talent to Win a Recording Deal
and Become the Featured Star In a Cross-Country Live Concert Tour
Los Angeles, CA. – The Boardwalk Entertainment Group today announced the launch of a nationwide casting search for kids to be mentored by the biggest and most established artists in the music industry in a groundbreaking new reality series, Majors & Minors, to be televised this fall on The Hub television network, a destination for kids and their families.
The new music-based performance competition show will feature top music artists includingLeona Lewis, Jordin Sparks, Sean Kingston, One Republic’s Ryan Tedder and others to be announced in the coming weeks, as they mentor talented young performers who willget the chance of a lifetime – to be taught by the best in the music business, giving them the direction and tools they’ll need to embark on their individual journeys toward achieving their dreams.
AN OPEN CASTING CALL will be conducted at the Los Angeles Convention Center onSunday, April 10th as part of the “Reality Rocks Expo,” a major two-day event that will be highlighting some of the biggest reality shows on television (http://www.realityrocks.net). Children must be accompanied by a parent or legal guardian to participate.
For more information about the OPEN CASTING CALL, as well as the ONLINE AUDITION PROCESS scheduled to begin shortly, please visit: http://majorsandminorscasting.com.
Boardwalk principal Evan Bogart, the songwriting hit-maker for music stars Rihanna and Beyonce, along with Boardwalk partners and acclaimed TV producers Timothy Bogart and Gary A. Randall (whose collective credits include the highly anticipated singer/songwriter reality competition series Platinum Hit for Bravo, the Holly Hunter series Saving Grace for TNT as well as A&E’s highest-ever rated scripted drama series, The Glades) will produce the series for The Hub in partnership with Sony Music Entertainment’s The RCA /JIVE Label Group and BMI.
“I’m very excited to be part of a new network that is so committed to showcasing and developing fresh new talent,” commented Evan Bogart. “With all of the success I have enjoyed as a music producer and songwriter, I’m passionate about creating new platforms to both give back and to allow the next generation of superstars to thrive.”
Tom Corson, EVP/ GM, RCA Music Group said, “We are delighted to be partnering with the Bogarts and Boardwalk on this groundbreaking new series on The Hub. The RCA/JIVE Label Group is home to some of the most innovative music artists in the world and we are excited to find our next breakthrough superstar in Majors and Minors!”
BMI President & CEO Del Bryant said, “BMI has a long tradition of supporting the early careers of promising songwriter/artists from Michael Jackson, Paul Simon and Brenda Lee to today’s breakout stars including Taylor Swift, Miley Cyrus, Britney Spears, The Jonas Brothers, Miranda Lambert, Christina Aguilera, Rihanna and so many more. We share Tim and Evan’s excitement that Majors and Minors will prove to be the training ground for the new generation of hitmakers!”
There will be no “losers” in Majors and Minors. Over the course of the 15-episode series the entire cast will be taught by their “Majors/Mentors,” sharpening and honing the skills they come in with, ensuring that everybody leaves the experience better prepared to make the journey to capture their dreams. While no one ever gets “voted off,” at the end of the series one lucky cast member, viewed by the celebrity mentors and producers as having the greatest breakout potential, will win a recording deal (with Boardwalk and the RCA/JIVE Label Group), a music publishing deal, and the chance to become the featured star in a cross-country live tour with the entire cast.
Casting is open to children ages 8-16. For all information regarding the Los Angeles OPEN CALL on April 10th, as well as the ONLINE AUDITION PROCESS that is scheduled to begin shortly, please visit majorsandminorscasting.com. (Children must be accompanied by a parent or legal guardian to participate in the OPEN CALL.)
ABOUT THE BOARDWALK ENTERTAINMENT GROUP:
Boardwalk’s principals’ collective credits include the highly anticipated new singer/songwriter reality series “Platinum Hit” for BRAVO Hosted by Jewel with Kara DioGuardi as Head Judge; the Holly Hunter starring “Saving Grace” for TNT; as well as A&E’s highest-rated scripted series in their history, “THE GLADES.” Timothy and Evan Bogart are the sons of legendary Music Pioneer, Neil Bogart, whose Casablanca Records launched the careers of such megastars as Donna Summer, KISS, Parliament, The Village People and whose earlier career brought the likes of Gladys Knight, Bill Withers and Curtis Mayfield to the world. Boardwalk, their father’s last company before passing away in 1982, is their homage to him by picking up where their father left off, bringing music, film and television together in a slate of new projects spanning across all mediums. Boardwalk has just signed with CAA to orchestrate the launch of this new company.
Evan Bogart is a three-time Grammy-nominated #1 hit songwriter and renowned Music Producer; writer behind such smash hits as Beyoncé’s “HALO” and Rihanna’s “SOS,” as well as winning a number of BMI Songwriter Awards.
ABOUT THE RCA/JIVE LABEL GROUP
RCA/JIVE Label Group comprises RCA Music Group (J Records, Arista Records, RCA Records, Polo Grounds) and JIVE Label Group (Jive Records, LaFace Records, Volcano Entertainment, Hitz Committee Entertainment, Battery Records, Verity Gospel Music Group). RCA/JIVE Label Group consists of a diverse roster of internationally renowned artists including Justin Timberlake, Alicia Keys, Britney Spears, Ke$ha, OutKast, Kings of Leon, Leona Lewis, Chris Brown, Kelly Clarkson, P!nk, Christina Aguilera, Usher, Dave Matthews Band, Jamie Foxx, Buddy Guy, Daughtry, Foo Fighters, Three Days Grace, Whitney Houston, Tool, Ciara, Sarah McLachlan, Kirk Franklin, Avril Lavigne, Jennifer Hudson, Donnie McClurkin, and many more. RCA/JIVE is a label group of Sony Music Entertainment.
BMI (http://ww.bmi.com) is a global leader in rights management, home to such superstar songwriter/artists as Lady Gaga, Taylor Swift, will.i.am, Pink, Eminem, Kara DioGuardi, Lil Wayne, Kid Rock, Juanes, Carrie Underwood, Shakira, Keith Urban and Toby Keith, along with such legendary songwriter/artists as John Lennon, Kris Kristofferson, the Jacksons, the Bee Gees, Paul Simon, Brian Wilson, Willie Nelson, James Brown, Carlos Santana and Dolly Parton, among others.
ABOUT THE HUB
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com . The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
About Reality Rocks Expo™
Reality Rocks Expo™ is the first and only comprehensive, live fan-based happening that brings the invaluable world of avid and loyal viewers of Reality TV together in an up close and personal setting with their favorite reality, unscripted, factual, and lifestyle shows, celebrities, hosts and judges networks and producers. The ultimate Realty TV fan experience, Reality Rocks Expo is about the fans, for the fans and by the fans. The inaugural edition of Reality Rocks Expo will be held April 9-10, 2011 at the Los Angeles Convention Center in Los Angeles, CA. Reality Rocks Expo™ is a production of Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShoWest, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Mediaweek, Brandweek, Adweek Conferences, and The Clio Awards). Official media sponsor for Reality Rocks is the Los Angeles Times and additional media sponsors include Access Hollywood, GotCast.com, KIIS-FM, On the Red Carpet, RealityWanted.com, TVLine and Zap2it.com.