Interview with Liddup from ABC’s Shark Tank

One of my favorite shows on TV is ABC’s Shark Tank. As an entrepreneur myself, I’m always fascinated with the products that people have created and the reaction of the Sharks to those people’s product and business.

I recently had a chance to do the following interview with Taylor Gwiazdon from Liddup who was on the April 5th episode of Shark Tank. He provides some really great insights into the show and their experience on the show. Plus, we find out what’s happening with Liddup since the show. Enjoy!

What’s Liddup?

We have taken the common ice chest/cooler and incorporated interior lighting, just like your refrigerator: you open the lid and the lights come on.  The cooler industry has been stagnant for years and being able to find what you are looking for just makes sense to us.  The LEDs inside the LiddUp Cooler give you ample lighting to find your favorite item.

Tell us about your experience getting on Shark Tank.

Our experience on Shark Tank was incredible.  It was definitely one of the most exciting moments for LiddUp.  The national exposure was great for our product, millions of people saw the cooler on the show and we enjoyed every minute of the taping.  It allowed us to finally showcase our product to the public.  I don’t think being from Las Vegas had any sort of impact on our approval.

How many times did you have to pitch to be on the show?  How much do the producers work with you on your pitch?

We practiced our pitch and rebuttal questions for months making sure we were on point with every detail of our company and could properly handle any question while on set.  At the time of taping we were a pre-revenue start-up company so we had to appropriately justify the valuation of our company.  We wrote our pitch and the producers were helpful in structuring it.

We had a slightly more fortunate approval process than most.  We were introduced to one of the producers of the show who loved our product and thought we would be a great fit for Shark Tank.  We went through the application process, paper work and audition video, and he was able to drop it right on one of the executive producer’s desk to see if they would like.  They loved us!

What was it like being on Shark Tank?  Is it as stressful as it looks?

Being on the show was a surreal moment.  It was intense standing in front of five prominent venture capitalists and pitching our product for the first time.  The great thing about the show is that it’s all business and the dialogue is non-scripted.  What you see is what you get.  The experience overall was exciting and intense, a moment we will never forget.  It was definitely stressful but we were so well prepared that they really couldn’t knock us back with an out of left field question.

What were you thinking when Robert dropped out on you?

We were a little surprised because he was upset that we wanted to discuss it.  I understand his point but he also needs to understand our decision to think it through.  He may have been making an investment in us but we would be making an equal investment in him as well, trusting his connections and work ethic to help LiddUp get off the ground.  We felt we had the right to chat about it for a second but he wanted none of that.  It’s all good though, he is a successful businessman for a reason.  It was cool having him interested in LiddUp!

What’s been happening with Liddup since Shark Tank?

We explored licensing the technology to major cooler manufacturers.  The feedback we have received is that they do not have the manufacturing capacity to start a new product line on a novel idea.   Most have asked us to manufacture the cooler and then we can discuss licensing.  This is our current mission and we are ready to pull the trigger on buying our first cooler molds as soon as our Kickstarter Campaign completes on June 3.

Any suggestions for entrepreneurs looking to go on Shark Tank?

Make sure you know your business inside and out.  Know your sales, revenues, profits, valuation, etc.  This will make sure you look prepared and know your facts so when people ask your business related questions you can answer properly.  Also, know your direction – where you want to go, what your vision is, what is the growth potential.  Make sure your responses are accurate and realistic.  You have to keep in mind that the person in front of you may not be as passionate as you are about your product or business.

If you’re interested in Liddup’s product, you can go and pre-order their lighted cooler on kickstarter.

May 8, 2013 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

The Voice 2012 Returns Monday

The Voice is returning to NBC on Monday. Unlike the rest of the vocal reality TV shows, the judges are still the same. Plus, the Voice has added a great new twist this season to make the Battle Round more interesting. Basically, once the coach chooses who they’re going to keep in the battle rounds, then the other coach can steal the singer who lost the battle round. Should make it interesting.

The Voice Season 3 Teaser Trailer
The Voice coaches talk about Season 3, and one of the new surprises in store for their teams!

Nobody Like Them
The Voice coaches bring a world of experience to their quest to find America’s next great star.

September 5, 2012 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

Stars Earn Stripes on NBC

If you’re like me and have been glued to the TV watching the Olympics, you’ve probably seen all the commercials for Stars Earn Stripes. I’m still a little torn on whether it will make for a great TV show or not. I think I’d love to have the experience myself, but I’m not sure if I’ll enjoy watching other stars go through it.

Although, I do love watching prima donna’s get hammered. Reminds me of a story I once heard about Tom Cruise from one of the real fighter pilots. At the filming of Top Gun, Tom Cruise came up to the fighter pilot and said, “Would you like my autograph?” He replied to Tom Cruise, “Sorry I don’t take autographs from sissies.”

We’ll see how this new show goes. I don’t think any of the cast look like major prima donna’s, but we’ll see. I also love learning more about the military.

Here are some of the preview videos for Stars Earn Stripes. Read more..

August 8, 2012 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

NBC’s the Voice Auditions!!!

Here is it! Auditions for the upcoming Fall Season of NBC’s the Voice is coming to a city near you!

June 13, 2012 I Written By

My life can be summed up in the following two quotes: 1) “I am married to engineering and am its faithful wife by day, but at night my wanderlust takes hold and the arts becomes my jealous paramour.” and… 2) “Engineering is my safety net. Writing is my passion. Acting is my escape when the other two become too much.” So where does blogging fit in? Pretty much anywhere at this point… =) Though you may find me at either PureDWTS, PureSYTYCD or PureAmericasGotTalent at this point.

NBC’s The Voice coming back in the fall

Hello! Marianya here. I’m a blogger over at other blogs in the PureTVNetwork series… primarily PureDWTS.com, PureSYTYCD.com and PureAmericasGotTalent.com, since I have other interests in shows like The Voice, I’ll be posting information here when I get it. 🙂 Below is the original post I made on my personal weblog.

Why am I not surprised? The Voice, NBC’s summer smash hit in 2011, and made new waves in spring of 2012 is going to come back in the fall 2012 lineup.

Not only that they are planning to cycle in additional judges to the panel. Not necessarily because of the chemistry of the current panel, but on the contrary TPTB (The Powers That Be) feel that since the judges are all working musicians, to ask them to schedule time for the show would be asking too much as it is.

To say that I’m excited is an understatement. What I am most worried about is whom they would bring on as coaches, after all the chemistry between the judges panel now (CeeLo Green, Adam Levine, Blake Shelton and Christina Aguilera) was a total unknown when the show premiere last summer and it soon became such a massive hit. I mean take a look at the Superbowl promo they filmed:

Anyway, I’m getting off the point. I think the only way that the Voice can sell in the Fall is if they make just as huge of a knockout with the judging panel as they currently have. But who to bring?

Read more..

June 3, 2012 I Written By

My life can be summed up in the following two quotes: 1) “I am married to engineering and am its faithful wife by day, but at night my wanderlust takes hold and the arts becomes my jealous paramour.” and… 2) “Engineering is my safety net. Writing is my passion. Acting is my escape when the other two become too much.” So where does blogging fit in? Pretty much anywhere at this point… =) Though you may find me at either PureDWTS, PureSYTYCD or PureAmericasGotTalent at this point.

The Choice – New Celebrity Dating Game Show Hosted by Cat Deeley

I just saw the press release announcing the new Celebrity Dating Show called The Choice and hosted by the beautiful Cat Deeley. You can see how they’ve stolen a bit of The Voice and merged it with half a dozen other dating shows on TV. Should be fun to watch if they can get some good celebrities. Plus, I think the shock value will be good if they don’t tell the contestants that they’ll be matching with celebrities. Plus, I’m always in for watching for of Cat Deeley on TV.

Here’s the full release for The Choice on Fox debuting Thursday, June 7 (9:00-10:00 PM ET/PT)!

FOX takes the dating game show for a spin by giving celebrities THE CHOICE to prove that love is really blind. Hosted by Cat Deeley and debuting Thursday, June 7 (9:00-10:00 PM ET/PT), THE CHOICE features the world’s most eligible celebrities (to be announced) competing to find true love among a group of sexy singles…they can’t see.

“We wanted to put a new spin on the dating game show that gives celebrities THE CHOICE of a lifetime and the chance to prove you really shouldn’t judge a book by its cover,” said Mike Darnell, President of Alternative Entertainment, Fox Broadcasting Company.

Filmed in front of a live audience, each episode begins with four of the world’s most eligible bachelors sitting in rotating chairs, turning their backs on love and unable to see the sexy singles looking for a date with fame. In this initial “Blind Round,” each celebrity can only use his suitors’ voices – as they share information about their life, passions, turn-ons and turn-offs – to help himself make THE CHOICE. When the celebrity bachelor likes what he hears, he pulls his “love handle,” spinning his chair around to bring him face-to-face for the first time with his potential mate. If more than one celebrity pulls the handle, they must battle it out for her affection until the sexy single gets THE CHOICE to pick whose dating pool she wants to swim in.

Once each bachelor has his three hotties, the teams enter the “Speed Choice” round, where each woman has only seconds to convince her leading man to sweep her off her feet to the final round.
In the final round, love is on the line when host Deeley poses a challenge question to each of the team’s final two. The celebrities must then make THE CHOICE between each of their two remaining eligible ladies, whisking one away on a dream date and leaving one in no man’s land.

Some of the world’s most famous bachelorettes will also be blinded by love in an episode that features the ladies sitting in the hot seats. These coveted women will make not only their chairs, but their suitors’ heads spin when the men realize this is a date of a lifetime.

THE CHOICE is produced by A. Smith & Co. Productions (HELL’S KITCHEN and KITCHEN NIGHTMARES). Arthur Smith, Kent Weed and Scott St. John (“Deal or No Deal”) serve as executive producers.

About Cat Deeley
Birmingham, England native Cat Deeley is one of the foremost television presenters both in the United States and the U.K. In 2005, Deeley broke into the world of male-dominated television hosts when she began hosting FOX’s SO YOU THINK YOU CAN DANCE, earning an Emmy Nomination for Outstanding Host in 2011. Deeley was the first ever Brit to host “Live! with Regis and Kelly.” She also was Jay Leno’s first regular entertainment correspondent on “The Tonight Show with Jay Leno” and she performed the same duty for “Good Morning America.” Deeley is a double BAFTA (British Academy of Film and Television Arts) Award winner and has won many other awards for her work on some of the U.K.’s hottest primetime shows.

About A. Smith & Co. Productions
Smith & Co. Productions creates some of the most innovative, highly rated and high quality programming for the domestic and international television marketplace. Founded in 2000 by Arthur Smith and Kent Weed, the company has produced more than 2000 hours of award-winning programming. The company’s current production slate includes such hits as HELL’S KITCHEN, KITCHEN NIGHTMARES, “American Ninja Warrior,” “Conspiracy Theory with Jesse Ventura,” “Full Throttle Saloon,” “Unsung,” “UFC Countdown” and many others. A. Smith & Co.’s library of programming includes hit shows like “The Swan,” “Skating with Celebrities,” “Paradise Hotel,” “Trading Spaces” and “Pros vs. Joes.” A. Smith & Co. has developed and produced the No. 1 show in America an astonishing 20 times and a Top 10 show over 75 times. The company has produced programs with budgets totaling approximately a billion dollars, for more than 40 broadcast and cable networks. In 2011, A. Smith & Co. joined forces with Tinopolis Group and in doing so became the leading North American television production entity within the Tinopolis organization with the ability to tap into that company’s resources on a worldwide basis.

May 4, 2012 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

The Voice Live Performance at Universal CityWalk

Last night, in the most high-stakes episode of the show yet, celebrity judges CeeLo, Adam Levine, Christina Aguilera and Blake Shelton made their toughest decisions of the season by deciding which members of their team would advance to the season finale. Now, in anticipation of the May 8th show, these four finalists will be taking the stage at Tower 5, Universal CityWalk’s new interactive outdoor concert venue, for an exclusive live performance.

Come cheer on your favorite singer as each finalist—Chris Mann for Team Christina, Juliet Simms for Team CeeLo, Tony Lucca for Team Adam, and Jermaine Paul for Team Blake—take the stage to perform one song each before next week’s final showdown.

Here’s the full press release:

NBC’s “The Voice” Final Four Set to Perform Live at

Universal CityWalk’s State-of-the-Art “5 Towers” Concert Venue

Performance Will Be Streamed Live to Facebook, NBC.com and the
NBC Experience Store in New York

Universal City, CA — Universal CityWalk’s® “5 Towers” state-of-the art concert venue welcomes the Final Four of NBC’s blockbuster vocal competition show, “The Voice,” for a live performance at 10:30am on Thursday, May 3, 2012.  The special one-time concert in Los Angeles invites fans to Universal CityWalk to cheer on their favorite performer. “The Voice” winner will be announced next Tuesday, May 8.

CityWalk’s new interactive outdoor concert venue will serve as the energetic backdrop to showcase the leading vocal artists from celebrity musician coaches Christina Aguilera, CeeLo Green, Adam Levine and Blake Shelton. The artist lineup set to command the stage at “5 Towers” include Kansas native Chris Mann for Team Christina, Florida native Juliet Simms for Team CeeLo, Connecticut native Tony Lucca for Team Adam, and New York native Jermaine Paul for Team Blake.  Competing to be named “The Voice” in Season 2 of the hit show, each of the final four artists will perform one song on the “5 Towers” stage and the performances will be streamed live to Facebook, NBC.com and at the NBC Experience Store in New York.

First to christen the “5 Towers” stage in July 2011 was none other than CeeLo himself paving the way for the first-of-its kind outdoor concert venue with fan immersive features and next-generation technology.  The Music Spotlight Series held this spring at “5  Towers” featured Billboard chart-topping talent Carly Rae Jepsen, as well as an eclectic and impressive lineup of local homegrown favorites including The Thomas Nicholas Band, Midnight Red, and Cherri Bomb, to name a few.

“We are so excited to have the finalists from ‘The Voice’ here at the 5 Towers on CityWalk,” said Pat Donahue, Director of CityWalk Entertainment.  “While we’ve hosted established recording artists like Flo Rida, Good Charlotte and Justin Bieber, we also have a strong commitment to supporting emerging artists.  It’s a great privilege to provide up-and-coming talent with an outstanding, state of the art venue to do what they love to do – which is to play great music and entertain the masses!”

Before the final four contestants were announced, the eight semi-finalists recently were treated to a behind-the-scenes sneak peek of Universal Studios Hollywood’s epic, new thrill ride,Transformers™:  The Ride-3D, set to open officially on May 25, 2012. Photos and video featuring the semi-finalists in the theme park are available upon request.

More information on Universal CityWalk’s upcoming events is available atwww.CityWalkHollywood.com.  Artist announcements and “5 Towers” concert venue events can also be found on Twitter @CityWalkLA and Facebook-Universal CityWalk Hollywood.

“The Voice” Final Four Live Performances at Universal CityWalk “5 Towers” Concert Venue

100 Universal City Plaza, Universal City, CA  91608

Press Check-In: 8:30AM  /  Media Interviews: 9-11AM  /  Live Concert: 10:30AM-11AM

Universal Studios Hollywood SM, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, the “5 Towers” state-of-the-art outdoor concert venue, and the Gibson Amphitheatre concert and special event arena.  World-class rides and attractions include the intense, award-winning new ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, “The Simpsons RideTM,” “Revenge of the MummySM —The Ride” indoor roller coaster and “Jurassic Park® —The Ride,” as well as the much-anticipated mega-attraction, “Transformers™:  The Ride-3D,” opening in May 2012.

Universal Studios Hollywood is a unit of the Universal Parks & Resorts division of NBCUniversal.  NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.  NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.  Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

About NBC’s “The Voice”

“The Voice” is a vocal competition show featuring celebrity musician coaches Christina Aguilera, CeeLo Green, Adam Levine and Blake Shelton. Carson Daly hosts and serves as producer, and Christina Milian serves as social media correspondent. The show’s innovative format features three stages of competition: the first begins with the blind audition, and then the competition enters into a battle phase, and finally, the live performance shows. In the end, each coach will have one star artist left ready to compete against the other teams’ finalists to be named “The Voice” – the winner will receive the grand prize of a recording contract.

“The Voice” is a presentation of One Three Inc. (a Hearst/Mark Burnett company), Talpa Media USA Inc. and Warner Horizon Television. The series is created by John de Mol, who executive-produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.

May 2, 2012 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

Sing Off Christmas Show Season 3 Videos

How genius was it of the Sing Off and NBC to do a Christmas show with the various Sing Off contestants? A really great idea in my book. The following are the videos from the performance in case you missed it. Read more..

December 7, 2011 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

Sing Off Finale Results Show Season 3 Videos

Live Finale: Group Number
The final three open the show with a performance of “The Way You Make Me Feel” by Michael Jackson. Read more..

November 29, 2011 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.

Sing Off Finale Season 3 Videos

Week 10: Pentatonix Mastermix

Pentatonix performs a mastermix of “Since U Been Gone” by Kelly Clarkson and “Forget You” by Cee Lo Green. Read more..

November 22, 2011 I Written By

A true lover of TV. Not everything about TV, but great TV. Not afraid to say what he thinks and be proven wrong when someone knows something more than he does. My favorite TV show is definitely Amazing Race. However, it’s not my favorite TV show to blog about.