You have to admit that Paris Hilton is a smart business woman. To hype her new reality show ‘Paris Hilton’s My New BFF’ she chose to release her new single ‘My BFF’ on the same day as her show premiered on MTV. My BFF is a techno inspired number which she co-wrote with her boyfriend Benji Madden from Good Charlotte. This is the first single off her second album which is due out later this year. It will also become the shows theme song. When I listen to it, I find myself craving pink colored cotton candy. I have no idea what that’s supposed to mean.

In case you haven’t heard it yet, here you go.

Since this is MTV, there’s a great selection of music featured each week. Here’s the music featured in Episode 1.

The Ting Tings
“Great DJ”

Paris Hilton
“Stars Are Blind”

Chromeo
“Fancy Footwork”

The Skeptics
“Hell is a Disco”

The Bombs
“Revolution/Revelation”

Dirty Little Secret
“Three Way Sex”

Pussycat Dolls
“Wait a Minute”

– Original Music Video
The Chemical Brothers
“Believe”

– Original Music Video
The Skeptics
“Desire”

The Blakes
“Lintwalk”

Good Charlotte
“Lifestyles of the Rich and Famous”

– Original Music Video
The Waking Hours
“Break Away”

Kanye West
“Flashing Lights”

– Music Video
Duffy
“Mercy”

– Original Music Video
M.I.A.
“Galang”

– Original Music Video
Robyn
“Konichiwa Bitches”

Kasabian
“Club Foot”

– Original Music Video
Angels & Airwaves
“Everythings Magic”

– Original Music Video
Kelis
“Young, Fresh N New”

Paris Hilton’s My New BFF premiered last night. Personally, I’m not sure any of them can handle the life Paris leads but my favorite so far is Onch. His official bio states:

Onch, whose favorite color is “rainbow,” started his own business designing jewelry for hipsters and celebrities alike. The colorful bisexual boy from Hacienda Heights, Calif., loves rubbing elbows with the rich and famous, but he’s tired of the club scene. And don’t dare call him “fabulous” … he prefers the term “pomp.” Onch’s outgoing nature exposes him as the fun-loving dork that he is, and he is one of two contestants with a dog named Paris. But will his flamboyant nature be too much for the real Paris Hilton?

I think he’s definitely the one to watch but some of the clips for future episodes show how annoying his overly dramatic personality can get. The kind of friend you love when your in the right mood but hate when your not in the mood to give them your undivided attention. I’m not sure if that’s what Paris is looking for, but we shall see.

On his myspace blog, Onch gave a detailed account of his BFF experience at the MTV Video Music Awards 2008.

So I decided to write down each and every detail that happened to me at the MTV Video Music Awards 2008! It was such an amazing experience; with lots of fun details…I will try not to miss any!

We arrived at the Red Carpet with 3 other Bff’s it was I, Brittany, Sinsu and Vanessa.
We were all looking stunning and just READY for our BIG reveal!! while we waited for Paris’s Arrival, we were assisted to stand to the side and watch the FREAK SHOW!

If you would like to talk to Onch or any of the cast from My New BFF you will find them at I Am On MTV.